Social media is one of the best places to reach a potential customer. It is common to have more than one social media for every user. Promoting your services and products on social media is a great way.
But it matters where to spend and which platform is best for you.
Well, all major social sites use the promotion method to promote your services and products; some are expensive, and some are comparatively cheaper.
Here we are going to check the best social media sites for business.
5 Top Social Media Sites for Business
With 2.45 billion active users, Facebook holds the number one position in the best social media platforms list. This gives you a fantastic platform to promote your product.
If you have basic Facebook ad knowledge, you can hit the right customer. It also provides you with a feature to promote the product in a specific country or even a specific region.
You can advertise either by providing an offer or a regular post.
Due to recent growth in Shopify advertising, Facebook increased its ad pricing, which is difficult for a low-budget business.
When we look at the growth curve of Instagram with any other social media site, no one competes with Instagram. And it is also becoming the favorite of all business promoters. Instagram must be your pick to advertise your services or products.
Instagram allows you to add sponsored posts which are comparatively cheaper when compared with Facebook ads.
You can also reach the customer using organic growth of Instagram posts, but advertisement is considered an effective way to convert leads into sales.
YouTube is famous for videos, and it is watched in almost every part of the world. Definitely another excellent choice for displaying your ads. YouTube is part of Google Ads, and you can target the right customer easily. If your content or service is better defined visually, YouTube is a great platform to reach your paying customer.
When considering YouTube for product promotions, it is a better option, but only if you have good quality videos. You can select the advertising region, user gender, age group, and other filters.
Another great choice is to target the right customer, from 291 million monthly active users. And if you are specifically targeting women’s products or services, Pinterest is a good option as more than 75% of users are women.
If your industry is design-based, you must start Pinterest for promotions if your industry is related to creative works.
Pinterest also provides you with different filters to target the right audience. The promotions on Pinterest are not as expensive as on other social media platforms, so try this for promoting your products.
LinkedIn has about 305 million monthly active users, which is an excellent platform for the B2B category or if you are looking for a recruitment agency.
You can get almost all the job titles you may look for. LinkedIn is not as efficient as other social sites in terms of advertisement, but it gives you the perfect solution for what LinkedIn is.
I hope you find the information here helpful and choose the right platform to start promoting your services or products. If you are still in doubt, as per our experience, we found Facebook is the perfect solution for all your needs in Business. Otherwise, for personal branding, you can also go for Instagram.